For Supernova I designed the complete brand identity including the carpet design in the hallway, coasters, signage, the neons, logo, monogram, stationery, the do not disturb sign, key cards and the custom made soap bottles at the hotel rooms. In addition, I created the champagne- and cocktail bottle labels (in collaboration with the Dr. Rotterdam) and co-art-directed the interior design.
The concept for the identity is the burst of supernova, translated in graphic elements, such as the neon in the hallway, the playful pattern on the carpet and the burst on the envelopes. It shows the rawness of Rotterdam and its beautiful colourful neighbourhood de Kruiskade as well as the elegant boutique hotel feeling.
Another important element of the identity is the block logo. It is designed to highlight each area of the hotel and shows cleverly three logo’s in one:
Supernova — Hotel
Supper — Bar & Bites
Superette — Shop
Each of these areas in the hotel are divided by vivid colours from out of space, by using color blocking and ton-sur-ton combinations. This is translated in the stationery and signage as well.
Winner of the Entree Awards 2019 for Best Hotel Design.