Award Winning Design For Best Hotel Design 2019
The concept for the identity is the burst of supernova, translated in graphic elements, such as the neon in the hallway, the playful pattern on the carpet and the burst on the envelopes. It shows the rawness of Rotterdam and its beautiful colourful neighbourhood de Kruiskade as well as the elegant boutique hotel feeling.
Another important element of the identity is the block logo. It is designed to highlight each area of the hotel and shows cleverly three logo’s in one:
Supernova — Hotel
Supper — Bar & Bites
Superette — Shop
Each of these areas in the hotel are divided by vivid colours from out of space, by using color blocking and ton-sur-ton combinations. This is translated in the stationery and signage as well.