‘India Pale Ale, but not really from India and not really a pale ale’. Vedett was launching a new type of beer: Vedett IPA (India Pale Ale). In order to successfully implement the new product into the market we developed an activation: an Indian Bollywood truck which has an illegal distillery hidden in the trunk.
For the actual truck I created all the graphics, including lyrics as: “‘Horn OK Please” and “Caution this truck stops for cows”. Next to that, I contributed to the creation of the flyers, banners and several graphics for the extraordinary nightshops of Vedett at the MIA’s and Venuez.